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New's Morning Update
December 6, 2021
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Marketing Professional 24 items
Editor's Letter: There's No Such Thing as Future Proof, but These Agencies Are Future Ready
As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few blocks away from Madison Avenue in New York last month, I couldn't help but marvel at how things change. Four years ago, I was leading our coverage of the #MeToo movement, which led to shake-ups..
Adweek  < more
11 hrs ago
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Infographic: It's Time to Rethink Baby Boomers
For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around. The silver tsunami is well and truly upon us as roughly 70 million baby boomers live--and often work--longer, making up a larger portion of the population tha . . .
Adweek  < more
11 hrs ago
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The Martin Agency CEO Kristen Cavallo Explains Why She's Heavily Involved With Her Clients
The Martin Agency is Adweek's U.S. Agency of the Year for the second consecutive year, largely on the back of its creative work for clients like Axe, DoorDash, Geico and more.
Adweek  < more
11 hrs ago
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Work Is Not Everything to the New Generation of Marketers
The work" and "the grind" have become synonymous--so much so that when students are learning about advertising as a career option, they're being taught less about the job's day-to-day and more about the obstacles they'll face. The focus has shifted from how to produce "the work" to how to suffer . . .
Adweek  < more
11 hrs ago
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Marketing Week 2021: Get Expert Sales & Marketing Tips at This December Event
. We're excited to announce that, in December we'll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.
Aweber  < more
12 days ago
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Email Marketing Best Practices for 2022 The Drive Results
. Sending emails can feel intimidating at first.
Aweber  < more
12 days ago
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How to Set Up a Customer Loyalty Program for Your Ecommerce Business
. Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs.
Aweber  < more
6 days ago
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Email Tagging Tips to Skyrocket Your Open Rates
. Each person on your email list is unique: In a real conversation, you wouldn't talk to VIP clients in the same way you would talk to new leads.
Aweber  < more
3 days ago
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A Branding Expert Shares: How to Use Design Templates Like a Pro
Whether you're using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.
Buffer App  < more
14 days ago
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Why Wildbit's Belief that Businesses are Imaginary Could Become the Future of Work
Featuring insights from Buffer's Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit's journey from a growth-focused business machine to a company that's excited to find ways to work less.
Buffer App  < more
3 days ago
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How to Determine the Best Length for Your Email Subject Lines
In this post, we'll share how to figure out the perfect length for your email...
Campaign Marketer  < more
4 days ago
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The Fractional-CMO Playbook: How to Launch an Outsourced CMO Consulting Practice
You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you're worth so you can get off the time for money hamster wheel. It's just as great as it sounds, but let's be clear. .
Digital Marketer  < more
7 days ago
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How to Automate Your Account-Based Marketing Strategy
Today, marketing is all about personalization.
Hubspot (marketing)  < more
3 days ago
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How to Gain Your First (or Next) 1,000 Instagram Followers
It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts.
Hubspot (marketing)  < more
3 days ago
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How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch]
After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand.
Hubspot (marketing)  < more
12 hrs ago
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The Anatomy of a Great Business Website
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. Read the full article at MarketingProfs
MarketingProfs  < more
5 days ago
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How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs
MarketingProfs  < more
4 days ago
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Five Types of Social Media Influencers [Infographic]
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts. Read the full article at MarketingProfs
MarketingProfs  < more
4 days ago
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Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022. Please visit Search Engine Land for the full article.
Search Engine Land  < more
3 days ago
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Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select advertisers. Please visit Search Engine Land for the full article.
Search Engine Land  < more
3 days ago
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Google confirms a bug with Google Ads Editor image uploads
Google is working on a fix for the ad image upload feature in Google Ads Editor. Please visit Search Engine Land for the full article.
Search Engine Land  < more
3 days ago
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But Really, When is the Best Time to Post on Instagram in 2022?
You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? . The best time to post on Instagram is sort of like that. Except every marketing blog thinks it's Rafiki.
WordStream  < more
5 days ago
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The 9 Best Free Google Ads Training Courses for Every Level
Things that are easy to learn: . -How to do the moonwalk. -How to win friends and influence people.
WordStream  < more
4 days ago
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78 [Not Overused] Holiday & Christmas Instagram Captionswith Templates!
How to make your holiday Instagram posts disappear: . 1. Choose image.
WordStream  < more
3 days ago
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