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Marketing Land Marketo
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Below are a few samples from the source, MarketingProfs .
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The Industries Americans Say Are Least Trustworthy
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council. Read the full article at MarketingProfs
3 days ago

The Features Marketers Look for in Automation Platforms
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring. Read the full article at MarketingProfs
4 days ago

Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives. Read the full article at MarketingProfs
4 days ago