The making of a strong first-party data brand
How to get the strategy, technology, and value of change right
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Finger lickin' bad?
How KFC turned threat into opportunity by suspending its iconic slogan
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Generation novel: How to market to the new post-pandemic customer
30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis Every brand has a style guide and every . . .
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