HOW THE PANDEMIC HAS TRANSFORMED B2B MARKETING FOREVER
Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and marketing are working together? And what old . . .
THE RISE OF SOCIAL SELLING: MAKING EVERY TOUCHPOINT SHOPPABLE
The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products - . . .
SPOTIFY GETS INTO SOCIAL AUDIO WITH GREENROOM VIA @SEJOURNAL, @MATTGSOUTHERN
Spotify is now competing in the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings. The post Spotify Gets Into Social Audio With Greenroom appeared first on Search Engine Journal.
19 hrs ago