Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. Read the full article at MarketingProfs

Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey. Read the full article at MarketingProfs

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs