LONDON CAMPAIGNS LOOK TO GIVE REOPENING CINEMAS AND THEATRES A BOOST
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening-- and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWA\London and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to . . .
BRANDS MUST REFLECT ON THE MOMENT AS THEY NAVIGATE POST-PANDEMIC ADVERTISING
All in it together. Uncertain times. A reminder of what really matters.
WITH BROADCAST'S BREADTH AND TUBI'S DEPTH, FOX GOES ALL-IN ON AD-SUPPORTED IN UPFRONT
After the pandemic upended 2020's upfronts week, almost all of the regular presenters are returning to their familiar positions on the calendar, holding virtual upfront presentations. That includes Fox, which will present its entertainment upfront event on May 17. (The company's news and sports . . .