GOOGLE POSTS: CONVERSION FACTOR NOT RANKING FACTOR
Posted by Greg_GiffordWhile Google Posts aren't a ranking factor, they can still be an incredibly effective resource for increasing local business conversions when used correctly. This week's Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.
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THE POTENTIAL IMPACT OF GEN Z ON SEO
Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these youn . . .
HOW DID US STIMULUS CHECKS IMPACT ON-SITE TRAFFIC AND CONVERSIONS? [CASE STUDY]
Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I've seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets . . .