Kill your darlings, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made - here's why . The post Why killing your content marketing makes the most sense appeared first on Search Engine Watch.

First-party data should be at the heart of understanding your consumers and making businesses decisions, here's what you need to know . The post Seven first-party data capturing opportunities your business is missing out on appeared first on Search Engine Watch.

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs . The post Why progressive web apps (PWAs) are poised to dominate moving forward appeared first on Search Engine Watch.