A DATA-CENTRIC CUSTOMER ACQUISITION PLAYBOOK FOR INSURANCE COMPANIES
Data Axle's guide, The Insurer's Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy
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WHY 2021 IS THE YEAR OF THE ACCOUNT
Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this year
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HOW CLOUD OFFERINGS COULD TRANSFORM BUSINESS IN THE NEXT DECADE
Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp's chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customer
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